Negative online reviews can badly affect your business reputation when they appear on the first page of the search engine results. Most people will search for a business or brand in online search engines before making a buying decision, so if you don’t have a strong online presence you run the risk of losing customers.
Online reputation management is not simply a strategy to escape negative reviews. We must learn how to respond to such negative review and criticism. After all, it’s vital you react to these comments in a timely and thought-out manner, as this is the only way you can adequately protect your online reputation.